"Stories have been used to dispossess and to malign, but stories can also be used to empower and to humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity."

The Danger of A Single Story

Chimamanda Ngozi Adichie

Shepherdboy Entertainment is a Media Development house dedicated to innovative Auteurship Technology and storytelling in film, photography, stage, VR, and gaming. we are focused on indigenous talent from Africa and the Middle East. We seek to ignite auteurship and STORYTELLING in gaming, TV, cinema, and VR to the highest levels, globally.

Welcome to the Future of Entertainment:

Africa and the middle east,

home to 1.5 billion people and a combined GDP of

over US$ 9 trillion,

the region stands as the world's largest and youngest trade area.

With the entertainment sector booming, Streamers like Netflix captures 57% of Africa's SVOD subscriptions, projecting growth from 2 million to 6.3 million subscribers by 2026.​

thisisnaaj.com

FOUNDER

Founded by Naaj, whose vision of making art and entertainment technology accessible to everyone in his community in North Africa—inspired by his own story growing in an indigenous amazigh tribe in a remote mountainous region with limited access to electricity, internet, running water, and entertainment—drives our mission against historical creative marginalization and cultural appropriation of Africans and Middle Easterners.

His path through leadership, media production, and major Entertainment institutions like Warener Bros, CONAN, School of Cinematic Arts (USC), Notre Dame Film & Theater (FTT), Warner Bros , to name a few, has shaped his craft.

Driven to make entertainment technology and art accessible in Africa and the MENA region, NAAJ's work embodies a mission to empower and inspire through universal access to storytelling and exploration, reflecting a deep commitment to his roots and a vision for a globally connected entertainment landscape.

NAAJ HARRABI

  • Harrabi's path from a Tunisian village to Los Angeles embodies a mix of genuine grassroots and cinematic excellence. Trained at esteemed institutions like USC School of Cinematic Arts, University of Notre Dame, African Leadership Academy (ALA), and Second City in Chicago, Harrabi has earned accolades such as the George Lucas Family Foundation Award, Hesburgh-Yusko Award, FTT Chair Award, and the Francis Deng African Scholar Award. With over a decade of on-set and post-production expertise across multiple continents/nations including the USA, South Africa, Qatar, and Tunisia. His range of experiences spans from a script intern at CONAN to live sports broadcasts with NBC and indie film/commercial directing.
    Moreover, his unwavering passion for storytelling and his extensive experience highlight his leadership and commitment to media and storytelling excellence. Harrabi's vision fortifies Shepherdboy Entertainment's innovative approach to championing indigenous auteurs in Africa and the Middle East.

Meet Our team

"Over 60% of Africa's population is under the age of 25, driving innovation and setting global cultural trends for the next century"-UNESCO

"Over 60% of Africa's population is under the age of 25, driving innovation and setting global cultural trends for the next century"-UNESCO

"By 2025, the African entertainment and media industry is projected to reach nearly $10 billion in revenue, driven by digital consumption and mobile internet expansion." - PwC

"By 2025, the African entertainment and media industry is projected to reach nearly $10 billion in revenue, driven by digital consumption and mobile internet expansion." - PwC

"Podcasting in Africa is witnessing a renaissance, with the number of podcast listeners expected to grow by 30% annually over the next five years, showcasing the continent's burgeoning interest in diverse audio content." - Reuters Institute for the Study of Journalism

"Podcasting in Africa is witnessing a renaissance, with the number of podcast listeners expected to grow by 30% annually over the next five years, showcasing the continent's burgeoning interest in diverse audio content." - Reuters Institute for the Study of Journalism

Discover our diverse array of narratives in Shepherdboy Entertainment's catalog:

explore our catalog

Our Services

  • Through indigenous auteurship, we craft cinematic tapestries, merging untold stories with visual artistry to create films and documentaries that resonate worldwide.

  • Our creative alchemy transforms brands and melodies into visually stunning narratives that captivate and engage audiences on TV and the Web.

  • In the realm of gaming and virtual worlds, we seok to pionier and offer immersive experiences that redefine the boundaries of digital storytelling especially when it comes to re-exploring african culture, history, mythology, esports, and tradition. Our team uses advanced workflows in blender, unreal engine and MoCap. We plan to put Africa and the Middle East when it comes to developing engaging marvelous gaming experiences especially in VR.

  • Our audiovisual maestros ensure that every note and frame in our productions meets the pinnacle of post-production excellence.

  • We weave the visual fabric of the digital era, crafting web media that dazzles and communicates with clarity and style.

  • Our seasoned consultants elevate media projects with strategic planning and industry insights, ensuring success from inception to final cut.

  • Our goal is to arm tomorrow's storytellers with the latest practices and cutting-edge technology. We equip filmmakers with the expertise necessary to excel in the art of storytelling, covering a wide range of production specialties including VFX, sound production, writing, directing, and producing.

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